Event Content Creation

Events covered: the best content from each one, plus how many people saw it and how fast it went out.

Event Content Creation Social Media Management Photography Videography

Beyond The Pitch NYC

Real-time content coverage for Sports Illustrated's Beyond The Pitch activation in NYC.

Deliverables

  • 15+ Instagram stories and reels, shot and edited on-site. Requests came in by text mid-event and were back online within minutes.
  • Celebrity arrivals, vendor sizzles, and live sets from 50 Cent and Diplo, all delivered same-day while the energy was still fresh.

Results At A Glance

306K Views (Single Post)
839 Interactions (800 likes, 39 shares)

Beyond The Pitch Los Angeles

Red carpet and live coverage for Sports Illustrated's Beyond The Pitch activation in Los Angeles.

Deliverables

  • 15+ stories and reels cut in real time on the red carpet. Texted requests went from message to posted content in minutes.
  • Red carpet arrivals, vendor moments, and performances from Nelly and Twinsick, captured and live before the after-party even started.

Results At A Glance

2.89M+ Views (Two Posts)
7,600+ Interactions (7,500 likes, 134 shares)

Built to travel: a share for every ~21,600 views.

Augusta After Dark

On-site coverage of Augusta After Dark, presented by DraftKings and Sports Illustrated.

Deliverables

  • 15+ edited stories and reels, delivered same-day with zero lag between the moment and the post.
  • Red carpet sightings, brand activations, and a headline set from Dave Grohl, all documented and online while the night was still going.

Results At A Glance

424K+ Views (Two Posts)
1,000+ Interactions (914 likes, 117 shares)

The Party: Big Game Weekend

Coverage of The Party during Big Game Weekend, presented by Sports Illustrated Experiences and DraftKings.

Deliverables

  • 15+ stories and reels, edited on the fly to keep pace with one of the fastest-moving nights of the year.
  • Ludacris and The Chainsmokers headlined, with surprise pop-ins from Justin Bieber, Travis Scott, and Travis Kelce. Content that had to move as fast as the room did.

Tight Ends & Friends 2026

On-site coverage of Sports Illustrated's Tight Ends & Friends 2026 event.

Deliverables

  • 15+ edited stories and reels, turned around same-day to match the pace of the event.
  • Two moments carried the coverage: a George & Claire Kittle appearance sizzle, and a candid George Kittle × Travis Kelce moment, caught in real time.

Results At A Glance

30K+ Combined Views (Two Posts)

High-profile player interactions, captured candid and posted before the moment passed.

Shaq's Funhouse 2026

On-site coverage of Shaq's Funhouse 2026.

Deliverables

  • 15+ edited stories and reels, shot and delivered same-day from a floor packed with energy.
  • Red carpet moments, vendor sizzles, and performances from Shaq and T-Pain, all captured and posted before the night wrapped.

Results At A Glance

138K Views
1,400 Likes

The standout: Shaq working the room, cut and live before he'd even finished his lap.

Marilyn Monroe's 100th Birthday

Presented by GUESS and Authentic LIVE at Wynn Casino.

Deliverables

  • 5+ edited Instagram stories and reels, shot and delivered on-site to keep pace with a night built around one milestone moment.
  • Coverage spanned vendor sizzles and the party atmosphere as Wynn Casino marked Marilyn Monroe's 100th birthday.

Results At A Glance

136K Views (Single Reel)
4,400 Likes

Standout engagement for the view count: real-time coverage of a milestone night at Wynn Casino.

SI Circuit Series: F1

On-site coverage of Sports Illustrated's F1 Weekend activation.

Deliverables

  • 10+ edited Instagram stories, shot and turned around in real time to keep pace with race weekend.
  • Coverage spanned vendor sizzles and the party atmosphere throughout the weekend's activation.

MGM Grand 100th Boxing Event

Live coverage of 100 Knockout Nights at MGM Grand, Las Vegas.

Deliverables

  • 160+ pieces of content across the event: fight clips posted in real time to @tmobilearena and @mgmgrand.
  • Atmosphere and live posting across X and Instagram Stories, with on-the-go caption writing, plus pre-event hype content that built anticipation ahead of the main event.

Results At A Glance

1.5M+ Impressions
77K Engagements (5.19% Rate)

159% above benchmark for strong social content. Standout: a pre-event reel that pulled 58K views and 1,600 likes.

MGM Grand General Live Entertainment Coverage

Deliverables and results coming soon.

Wedding At RR

Deliverables and results coming soon.

Got an event coming up?

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